A few months ago I was approached by Lubna of Lubna Designs to come on board her new company, IL Moda. I was more than excited but wasn’t fully sure what IL Moda was or what I would be doing. I did know however, that this woman was highly intelligent and had her so called ducks in a row so I knew being asked to be a part of IL Moda was something I needed to jump on.
IL Moda is a fashion PR showroom. It’s kind of like a boutique, but on steroids. IL Moda represents a variety of brands including 5 local ones that you can shop at wholesale prices at the showroom. However, it doesn’t stop there. We also specialize in media outreach to celebrities, bloggers, and publication to get the word out about each brand. We’re constantly celebrity gifting, reaching out to buyers of major department stores. Most of what I’ll be doing is blogging about the brands and doing write ups about each brand to send to buyers. Good thing I like to write!
We had our IL Moda launch party in the courtyard of the Greystone in the Short North where our showroom is actually located. The weather couldn’t have been more perfect and the who’s who of the Columbus fashion scene was there, including Mayor Coleman!
Be sure to download the IL Moda app from the app store and make an appointment to view Columbus’s only fashion showroom!
Photos: The Howard Brand or IG